Social Media Strategist

LifeRail Initiative supports children, teens, and parents with programs that build emotional intelligence, resilience, and lifelong success. The role focuses on developing and managing a personal brand through creative storytelling, short-form video content, and effective social media strategy across multiple platforms.

* Plan and execute weekly content calendars for all social channels.

* Brainstorm and refine content ideas, storytelling angles, and brand messaging.

* Create, edit, and optimize short-form videos for Reels, TikTok, Shorts, and YouTube.

* Design engaging graphics and quotes using Canva, Photoshop, or Figma.

* Write sharp, platform-specific captions and post descriptions.

* Use AI tools for ideation, scripting, optimization, and repurposing content.

* Track insights, review performance metrics, and refine strategies based on data.

* Engage the audience through comments, DMs, and community interactions.

* Manage scheduling and publishing using Meta Business Suite or similar tools.

* 1–2 years of experience creating or managing content for social media brands or influencers.

* Familiarity with editing tools such as CapCut, Descript, InShot, or similar.

* Basic graphic design and photo-editing skills using Canva, Photoshop, or Figma.

* Understanding of algorithms on TikTok, Instagram, YouTube, and Facebook.

* Strong writing skills and storytelling ability.

* Interest in inspirational, uplifting, and faith-focused content.

*Preferred Qualifications:*

* Knowledge of YouTube SEO and optimization for Shorts.

* Experience with Meta Business Suite and LinkedIn analytics.

* Insight into influencer marketing and content monetization.

* Proficiency with AI-powered creative and automation tools.

* Awareness of emerging AI and social media trends.

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