Develop and execute effective social media strategies aligned with brand goals
Create engaging content including graphics, captions, and short-form videos
Manage daily posting schedules and maintain consistent brand visibility
Optimize content using platform algorithms to maximize reach and engagement
Apply SEO best practices and conduct keyword research for content optimization
Track analytics, evaluate performance, and refine content strategies
Plan, run, and monitor paid social media advertising campaigns
Engage followers, respond to interactions, and grow online communities
Collaborate with the marketing team to support overall business objectives