TripZapp is seeking a results-driven Digital PR Executive to lead a 30-day backlink-building and digital PR sprint. The role focuses on securing high-quality backlinks and producing SEO-optimized travel content to strengthen the company’s online presence.
* Strong experience in digital PR, SEO/press outreach, and guest posting
* Ability to write compelling outreach emails and secure editor responses
* Comfortable researching and pitching African travel angles
* Understanding of DR/DA, organic traffic, and quality backlink criteria
* Established network of editors or online media contacts is a plus
* Experience writing SEO travel content is advantageous
* Organized, fast-paced, and results-oriented
*Project Deliverables:*
* 20 published backlinks (DR 20+ preferred, mix of blogs, media, and directories)
* 4 SEO blog posts (1 per week)
* Clean tracking sheet and weekly progress updates
* Identify relevant blogs, media outlets, travel sites, tech publications, and directories for backlink opportunities
* Pitch editors, bloggers, and journalists to secure high-quality backlinks (minimum 20 in 30 days)
* Maintain a tracking sheet of outreach, responses, and live links
* Distribute press angles, founder stories, and travel insights
* Write one high-quality SEO blog post per week (four per month) aligned with African travel topics
* Ensure articles follow SEO guidelines, including headings, keywords, and internal links
* Collaborate with the team to align content with traffic and marketing objectives
None
Send your application via email with the provided subject line
Send your CV and LinkedIn profile with:
* 2–3 backlink examples you have personally secured
* A sample of writing (travel/SEO preferred)
* Brief explanation of your outreach process