* Audit and fix tracking setup across GA4, GTM, Shopify, Klaviyo, and ad platforms.
* Build automated validation systems and implement data observability frameworks.
* Design and maintain server-side tracking for attribution accuracy.
* Architect end-to-end data pipelines and ensure high-quality, reliable data for decision-making.
* Manage Analytics Manager and Data Specialists, enforcing quality-first standards.
* Document processes, create runbooks, and establish technical standards for data operations.
* Lead strategic projects like server-side tracking migration and international analytics scaling.