Healthcare Marketing Executive

Dobic Health is seeking a results-driven Healthcare Marketing Executive to promote diagnostic and clinical services, drive patient acquisition, and expand referral and corporate healthcare partnerships. The role requires strong healthcare marketing experience and a solid understanding of medical service promotion and business development.

• Develop and execute strategies to increase daily walk-in patients for diagnostic and clinical services
• Promote health screening packages, lab tests, wellness programs, and specialised investigations
• Build and manage referral networks with hospitals, clinics, pharmacies, and healthcare professionals
• Secure and maintain partnerships that generate consistent diagnostic business
• Identify and onboard external laboratories for specialised testing services
• Promote outsourced pathology, histopathology, and advanced diagnostic services
• Negotiate service agreements with partner laboratories and healthcare institutions
• Market histopathology, cytology, biopsy processing, and other specialised services
• Increase specimen volumes through physician engagement and relationship management
• Develop corporate health screening programmes for organizations
• Secure partnerships with HMOs, NGOs, insurance providers, schools, and corporate bodies

• Bachelor’s or Master’s degree in Marketing, Business Administration, Healthcare Management, or related field
• 3–5 years experience in healthcare marketing, diagnostics, laboratory services, pharmaceutical sales, or medical business development
• Strong understanding of healthcare regulations and ethical marketing practices
• Existing network within hospitals, clinics, and laboratories is an advantage
• Strong communication, negotiation, and relationship management skills
• Results-driven and strategic mindset

None