Google Ads Specialist, Performance Marketing

We are looking for a results-focused Google Ads Specialist to plan, launch, manage, and optimize paid search campaigns that generate qualified leads and measurable revenue.

You must have at least 2 years of hands-on Google Ads experience and be comfortable optimizing for conversions, not vanity metrics.

Campaign Setup and Strategy

•Set up and manage Google Ads Search and Performance Max campaigns

•Structure accounts by intent, service, and funnel stage

•Conduct keyword research and competitor analysis

•Set up or validate conversion tracking using GA4 and Google Tag Manager

Optimization and Performance

•Optimize bids, keywords, ads, and audiences to improve CPA and ROAS

•Implement and maintain negative keyword strategies

•Test ad copy, bidding strategies, and audiences

•Monitor performance regularly to avoid wasted ad spend

Analytics and Reporting

•Ensure accurate conversion tracking and attribution

•Diagnose issues such as high CPC, low conversion rate, or poor quality score

•Provide clear performance updates and optimization recommendations

•Minimum of 2 years hands-on experience managing Google Ads campaigns

•Proven results in lead generation or e-commerce campaigns

•Strong understanding of Search campaigns, match types, and bidding strategies

•Experience using GA4 and Google Tag Manager

•Strong understanding of conversion tracking and optimization

•Ability to explain campaign performance in simple, clear language

Nice to Have

•Experience with Performance Max campaigns

•Experience with Looker Studio dashboards

•Understanding of landing page optimization and CRO

•Experience with CRM or offline conversion tracking

Please send the following:

1.Your CV or resume

2.Your Google Ads portfolio, including screenshots or case studies showing results

3.A short note explaining your experience and approach to Google Ads

*Applications without a portfolio will not be considered.

None

•from 200k depending on experience and expertise

Exact fees can also be agreed per project based on scope and budget.