Investigate anomalies such as contact rate issues, spam triggers, and carrier failures
Use Tableau and backend data to trace issues and document RCA findings
Monitor KPIs including deliverability, contact rates, and conversion metrics
Conduct trend analysis and share insights to guide operational decisions
Utilize ML-powered tools where applicable to detect patterns and predict anomalies
Design and evaluate A/B tests for campaign optimization
Analyze experiment outcomes and recommend improvements
Prepare and present performance reports to technical and non-technical teams
Partner with analytics and data science teams for deeper data pulls and ML insights
Support product operations with insights that prevent risks and drive performance