BIC is recruiting a strategic and performance-driven Head of Sales / Sales Director to lead nationwide business development, strengthen market penetration, and drive revenue growth across Nigeria. The ideal candidate must have strong FMCG expertise, leadership capability, and the ability to develop and execute high-impact commercial strategies.
Oversee and guide the national sales team to improve customer acquisition, market share, and distribution reach
Build, mentor, and develop a pipeline of high-potential sales professionals
Analyze the Nigerian market to identify expansion opportunities, trends, and competitive insights
Achieve national sales and revenue targets through strategic account development and effective sales execution
Strengthen partnerships with distributors and explore new channels, products, and territories
Maintain excellence in sales operations across categories, regions, customers, and channels
Provide periodic reports and forecasts to the General Manager on key performance indicators and business metrics
Ensure proper sales order generation, cash collection, and alignment with financial and supply chain teams
Manage customer databases for traditional trade, modern trade, and corporate buyers
Ensure compliance with pricing and distribution policies in all markets
Conduct regular field visits to gather market intelligence across BIC product lines
Drive business development through distributor engagement, training, product knowledge sharing, and customer follow-up
Lead relationships with key accounts while supporting marketing plan implementation
Review and manage Joint Business Plans (JBP) with customers
Support anti-counterfeiting efforts and oversee in-market sales (IMS) analysis
Strong background in sales and business development within the FMCG industry
High proficiency in Microsoft Excel and PowerPoint
Proven ability to scale distribution networks and grow market share
Strong negotiation, communication, and commercial leadership skills
Experience managing nationwide sales teams and driving performance
Ability to thrive in a dynamic, fast-paced environment and motivate others
Solid understanding of commercial metrics, distribution expansion, and strategic planning
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Complete your application on the company's website