Develop and execute a content strategy aligned with brand goals and skincare industry trends.
Lead storytelling across Instagram, TikTok, Facebook, website, email newsletters, and campaigns.
Create engaging, educational, and conversion-focused content for skincare audiences.
Write high-quality copy for social media, ads, website banners, product pages, and campaigns.
Build a strong, consistent brand voice and messaging framework.
Plan, script, and collaborate on short-form video content.
Manage a content calendar and oversee end-to-end content production.
Work closely with designers, marketing, and product teams to execute creative concepts.
Track content performance and optimize strategies based on insights.