Senior Digital Marketing Specialist

Best Technologies Limited

Ibadan, Oyo State, Nigeria
Full Time
Email

Job Overview

Salary
Attractive
Job Type
On-site
Employment Type
Full Time
Location
Ibadan, Oyo State, Nigeria
Additional Location
None
Posted
November 20, 2025

Job Summary



Best Technologies Limited is seeking a Senior Digital Marketing Specialist to lead end-to-end digital strategies for multiple high-profile clients, optimize campaigns, mentor junior team members, and drive measurable business growth across all digital channels.







Key Responsibilities


* Develop and execute multi-channel digital marketing strategies aligned with client objectives

* Lead paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms

* Drive SEO/SEM initiatives including technical SEO, link building, and search performance optimization

* Oversee social media strategy, content calendars, and community management

* Design and implement marketing automation workflows and email campaigns

* Conduct market research, competitor analysis, and audience segmentation

* Lead conversion rate optimization (CRO) initiatives with A/B and multivariate testing

* Develop performance reports with actionable insights and strategic recommendations

* Manage marketing budgets efficiently for maximum ROI

* Collaborate with creative, development, and AI teams for integrated digital solutions

* Mentor and guide junior marketing team members

Required Qualifications

* 5+ years of progressive digital marketing experience with leadership capabilities

* Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred)

* Proven success in managing digital campaigns with measurable business impact

* Deep expertise in SEO/SEM and paid advertising

* Strong data analytics and performance marketing skills

* Experience managing multiple client accounts or complex campaigns

* Excellent project management and stakeholder communication skills


*Technical Skills:*


* Analytics & Insights: Google Analytics 4, GTM, Facebook Analytics, Hotjar, Data Studio

* SEO/SEM Tools: Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog

* Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads

* Social Media Management: Hootsuite, Buffer, Sprout Social, Meta Business Suite

* Email Marketing: Mailchimp, HubSpot, SendGrid, ActiveCampaign

* CRO & Testing: Optimizely, VWO, Google Optimize

* CMS Platforms: WordPress, Shopify, Webflow

* Additional Tools: Canva, Figma, Slack, Asana, Trello

* AI Marketing Tools: ChatGPT for content, AI-powered analytics tools


*What We Offer:*


* Competitive salary package

* Performance-based bonuses and incentives

* Professional development and career advancement opportunities

* Collaborative and innovation-driven environment

* Modern office facilities

* Health and wellness benefits

* Opportunity to work with diverse clients across industries


Skills & Competencies

Experience

None

Benefits & Perks

Work Schedule

Additional Information

How to Apply

This job posting has expired and applications are no longer being accepted

Contact Information

Send your CV and Cover Letter

* Comprehensive portfolio of successful campaigns

* Detailed case studies with measurable results

* Links to campaigns/accounts you’ve managed (where permissible)

* Salary expectations

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