This role oversees the full brand experience of NaxaWellness. The ideal candidate will guide the company’s visual identity, messaging, and marketing direction, ensuring all communications and campaigns reflect its premium clinical-wellness positioning. The position requires a blend of creativity, leadership, design awareness, and data-driven marketing.
* Own and continually refine the overall brand identity across every platform.
* Review and authorize all creative assets including graphics, content, product visuals, and campaign materials.
* Supervise and align the marketing team to ensure consistent execution across content, digital, design, and writing.
* Develop quarterly marketing schedules, product launch timelines, and integrated campaigns.
* Lead packaging development, product storytelling, and the visual direction for new formulations.
* Monitor and elevate content quality across scripts, captions, landing pages, reels, and other materials.
* Collaborate with the Digital Marketing Lead to optimize funnels, ads, analytics, and conversion performance.
* Maintain a calm, clinical, and refined brand feel across all outputs.
* Strengthen the Naxa Circle community through high-value educational content.
* Provide periodic updates on brand progress, campaign outcomes, and marketing KPIs.
* 5–10+ years in brand leadership, marketing management, or creative direction.
* Experience in wellness, beauty, health, supplements, lifestyle, or FMCG is an added advantage.
* Demonstrated ability to manage a marketing team and deliver cohesive, high-quality results.
* Strong design awareness and understanding of brand identity.
* Excellent communication, organization, and decision-making abilities.
* Ability to merge creativity with analytics and execution.
* Knowledge of women’s wellness or hormonal health is beneficial but not mandatory.
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