* Create and manage multi-channel digital marketing strategies tailored to client goals.
* Lead paid advertising initiatives across major platforms including Google, Facebook, Instagram, LinkedIn, and others.
* Drive in-depth SEO and SEM programs, including technical optimization and link-building.
* Oversee social media planning, content scheduling, and community management activities.
* Develop automated marketing systems and advanced email marketing workflows.
* Conduct market research, competitor evaluations, and audience analysis.
* Manage conversion optimization processes through structured testing methods.
* Produce detailed performance reports with strategic insights and recommendations.
* Administer marketing budgets to ensure effective resource allocation.
* Collaborate with creative, technical, and AI teams for unified digital executions.
* Keep track of industry trends, platform updates, and advancing technologies.
* Provide mentorship and guidance to junior marketers.