Wragby seeks a Digital Marketing & Sales Specialist to drive qualified lead generation, optimize digital campaigns, and support revenue growth through targeted digital strategies. The role combines performance marketing, sales enablement, and data-driven execution.
* Plan and execute lead generation campaigns across social media, email, PPC and website
* Run quarterly lead profiling and nurture sequences to improve MQL-to-SQL conversion
* Create compelling ads and digital assets in collaboration with product and sales teams
* Lead ABM initiatives for enterprise and SMB clients
* Organize webinars, webcasts and virtual events to improve brand engagement
* Implement retargeting and lead nurturing programs
* Convert inbound leads into revenue opportunities with the sales team
* Manage CRM follow-up journeys and track leads from inquiry to close
* Conduct digital outreach and follow-up on high-intent leads
* Analyze lead quality and pipeline contribution across digital sources
* Manage SEO, SEM and paid media campaigns
* Track performance metrics, prepare reports and provide actionable insights
* Use GA4, HubSpot or Dynamics 365 Analytics for ROI and campaign analysis
* Conduct A/B tests on creatives, landing pages and ad copies
* Collaborate with sales and business teams to align marketing with revenue goals
* Provide digital insights to support sales decisions
* Contribute to content such as product highlights, case studies and testimonials
* Prepare weekly and monthly reports on campaigns, leads, SEO and event engagement
* Bachelor’s degree in Marketing, Business Administration, Communications or related field
* Minimum of 4 years’ experience in digital marketing or digital sales (preferably B2B/SaaS)
* Experience managing campaigns across Google Ads, LinkedIn, Meta and CRMs
* Strong content creation and copywriting ability
* Proven lead generation and pipeline attribution experience
* Strong understanding of SEO, SEM, analytics and conversion optimization
* Excellent communication, creativity and data interpretation skills
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Send your application via email with the provided subject line