Develop and implement sales strategies to grow revenue and profitability from trade and MICE channels.
Conduct market analysis to identify opportunities, competitor trends, and customer behavior.
Set sales objectives, KPIs, and performance metrics for trade and MICE channels.
Build and maintain strong relationships with travel agents, consortiums, MICE partners, and direct clients.
Manage quotations, contracting, and project timelines in coordination with Revenue Management and Resort teams.
Oversee event budgets, payment schedules, cancellations, and run sheets for MICE projects.
Monitor sales strategy effectiveness and adjust to meet targets.
Develop team skills through coaching, training, and performance assessments.