Digital Marketing Manager

A fast-growing Beauty & Cosmetics and E-commerce company is seeking an experienced Digital Marketing Manager to lead its digital growth strategy, increase online visibility, and drive revenue through high-performing marketing campaigns. The ideal candidate will have a proven track record of scaling e-commerce or direct-to-consumer (D2C) brands using data-driven digital marketing strategies.

• Develop and execute digital marketing strategies to increase brand awareness, website traffic, customer acquisition, and online sales.
• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, and other digital platforms.
• Manage and optimize the company's e-commerce marketing funnel to improve conversion rates, average order value, and customer lifetime value.
• Collaborate with the creative team to execute product launches, promotions, and seasonal marketing campaigns.
• Plan and manage email and SMS marketing campaigns to improve customer retention and repeat purchases.
• Monitor website performance, user journeys, and conversion metrics, recommending improvements to enhance the customer experience.
• Analyze campaign performance using Google Analytics, Meta Business Suite, and other reporting tools to provide actionable insights.
• Manage influencer, affiliate, and creator marketing campaigns.
• Stay updated on beauty, fashion, e-commerce, and digital marketing trends to maintain a competitive advantage.

• Minimum of 4–6 years' experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Proven success growing an e-commerce or direct-to-consumer (D2C) brand through digital marketing.
• Strong hands-on experience managing Meta Ads, Google Ads, TikTok Ads, and other paid acquisition platforms.
• Experience with Shopify, WooCommerce, or similar e-commerce platforms.
• Strong understanding of customer acquisition, conversion rate optimization (CRO), remarketing, and customer retention strategies.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and marketing dashboards.
• Excellent analytical and data interpretation skills.
• Experience in the Beauty, Cosmetics, Skincare, Fashion, Retail, or FMCG industry is highly desirable.
• Agency experience is an added advantage.

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