Operations Specialist – Advertising & Social Media

PalmPay, an Africa-focused fintech platform, is seeking an Operations Specialist to manage and execute advertising campaigns, coordinate social media channels, and support operational activities to drive user growth and engagement.

Coordinate and execute digital advertising campaigns across social media, display, and paid search from setup to reporting

Manage social media content calendars, scheduling, posting, and community engagement

Collaborate with marketing and growth teams to align campaigns with user acquisition, activation, and retention goals

Track, analyze, and report on campaign performance and social metrics, suggesting optimizations

Support operational tasks including campaign budgeting, vendor/agency coordination, asset management, and workflow tracking

Work with cross-functional teams (product, analytics, operations) to ensure smooth campaign execution and user journey alignment

Maintain documentation of campaign processes, post-mortems, and insights for continuous improvement

Ensure adherence to brand guidelines, regulatory requirements, and internal standards

Bachelor’s degree in Marketing, Business, Communications, or a related field

1–3 years (junior) or up to 4 years (mid-level) experience in advertising, digital marketing, or social media operations, preferably in fintech or tech-enabled businesses

Strong analytical and problem-solving skills, with the ability to interpret data and take action

Excellent communication and collaboration skills; able to coordinate with vendors, agencies, and internal stakeholders

Comfortable working in a fast-paced environment with multiple priorities

Proficiency with social media platforms (Facebook, Instagram, LinkedIn), ad manager tools, and MS Excel or similar

Bonus: experience with campaign tracking, performance dashboards, and user-growth metrics

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