Consumers Insight Executive

The Consumers Insight Executive will collect, analyze, and interpret consumer behavior and market data to provide actionable insights that inform marketing, product development, sales strategies, and overall business decisions.

Gather data through surveys, focus groups, social media monitoring, and customer feedback

Analyze consumer behavior and trends using databases, CRM systems, and analytics tools

Monitor and interpret market trends and competitor strategies

Design and manage qualitative and quantitative research projects

Conduct demographic analysis and segmentation of target groups

Translate data into actionable insights and present findings via reports, dashboards, and presentations

Provide recommendations to support product development, marketing, and sales strategies

Collaborate with marketing, sales, product development, and customer service teams

Liaise with external market research agencies to ensure research meets objectives

Track emerging consumer trends across websites, social media, and customer service channels

Measure and evaluate the effectiveness of business strategies, marketing campaigns, and new products

Benchmark company performance against industry trends and competitors

Bachelor’s degree in Marketing, Market Research, Business Analytics, Psychology, or related field (postgraduate qualification is a plus)

3–7 years’ experience in market research, consumer insights, or similar roles

Proficiency in data analytics tools (SPSS, Tableau, Power BI) and CRM systems

Strong analytical, numerical, and statistical skills

Excellent communication and report/presentation skills

Ability to work cross-functionally and influence stakeholders based on insights

Strong organizational and time management abilities

Proficient in Microsoft Office Suite, especially Excel and PowerPoint

 CC: oluchi.sunday@blumedistribution.com

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