FUTSOLINS is hiring a data-driven Product Marketing Specialist to grow its exam preparation web application. This performance-based role focuses on user acquisition, engagement, and subscription growth among students, parents, and schools across Nigeria.
Build and position the brand, including launching and managing key social media channels
Develop and execute go-to-market strategies to increase awareness and subscriptions
Manage digital campaigns across social media, paid advertising, influencer partnerships, WhatsApp communities, and email marketing
Design and implement referral, ambassador, and school outreach programs
Align marketing campaigns with exam seasons and student needs in collaboration with product and content teams
Track and analyze campaign performance using analytics tools, optimizing based on data insights
Identify and implement innovative online and offline growth strategies
Proven experience in digital or product marketing
Strong understanding of the Nigerian education system and national exams such as Joint Admissions and Matriculation Board, West African Examinations Council, and National Examinations Council
Proficiency in social media advertising, growth marketing, and campaign analytics
Excellent communication, storytelling, and project management skills
Self-motivated, creative, and results-focused mindset
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Send your application via email with the provided subject line