Marketing Manager

RockPay is seeking a highly creative and results-driven Marketing Manager to lead brand awareness, customer acquisition, and digital advertising initiatives. The ideal candidate will have expertise in digital marketing, graphic design, and campaign management to grow the RockPay user base and enhance market visibility.

Develop and execute paid digital advertising campaigns on Facebook, Instagram, Google Search, Display, and YouTube

Optimize campaigns to maximize app downloads, registrations, and transaction activity

Conduct A/B testing and monitor advertising performance metrics including CTR, CPC, ROI, and conversion rates

Design high-quality branded marketing materials such as social media graphics, banner ads, promotional flyers, app visuals, and video ad creatives

Ensure brand consistency across all platforms and communications

Develop strategies for customer acquisition, retention, and promotional campaigns

Manage RockPay’s social media presence, content calendars, and online engagement

Track and analyze campaign performance, providing reports and recommendations for improvement

Monitor competitor marketing activities to maintain competitive advantage

Bachelor’s degree in Marketing, Business Administration, Communications, Graphic Design, or related field (Master’s preferred)

3–5 years of experience in digital marketing with proven experience managing Facebook and Google Ads campaigns

Experience in fintech, mobile apps, or technology marketing is an advantage

Proficiency in Facebook Ads Manager, Google Ads, Google Analytics

Graphic design skills using Adobe Photoshop, Illustrator, Canva, CorelDRAW, and preferably Figma

Video editing skills using Adobe Premiere Pro, CapCut, or similar tools is a plus

Strong creativity, visual storytelling, strategic thinking, and analytical skills

Excellent communication, presentation, and multi-campaign management abilities

Results-driven with a focus on customer growth and engagement

*Interested candidates should send their resume, cover letter, and portfolio link of sample adverts/brands they have worked on

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