Develop and execute integrated brand marketing, PR, and communications strategies aligned with retail growth objectives
Lead brand storytelling across digital platforms, in-store materials, campaigns, and activations
Conduct retail outlet visits to ensure brand consistency and visibility standards
Plan and manage product launches, sampling activations, pop-ups, and influencer collaborations
Collaborate with the Growth & Retail Manager to align marketing initiatives with sales performance and revenue targets
Oversee digital advertising, content calendars, community engagement, and performance analytics
Track campaign effectiveness, consumer engagement, and ROI, providing actionable insights for continuous improvement